In doing business online, there are no best social media when you market your products because it all depends on your effectiveness in using social media. Social media that can present products attractively will be more able to convince buyers. One of them is video streaming websites. A lot of ott marketing consultants say that there are several reasons why online entrepreneurs need to market their products through video streaming websites, such as:
Wide reach
Research says that more than 800 million people open video streaming websites on social media at least once a month. Other research also shows more than 400 million people access to video streaming websites from cellphones per day. So you can say that video streaming websites’ reach is so wide. if you upload a video of your product, then you are marketing the product to a market that has a large population.
Easy to access
Currently, various smartphones have made it easier for users to access video streaming websites. Wherever they are and whenever they have time, they can easily access video streaming websites. This convenience makes video streaming websites the right social media for promotion.
Audio and visual promotion
Videos can create emotional interest better than pictures and text. By creating a sense of emotional attraction between potential buyers and products, you can increase your number of potential buyers. This video will spark the curiosity of potential buyers about the products you sell and allow buyers to make purchase transactions. Also, you can provide an overview of the instructions for using your product, inform you of new product launches, and present the advantages of your product compared to other products.
A shortcut to other social media
After seeing a video of your product, usually, prospective buyers will find out and see your channel. Prospective buyers will find complete information on your product through your website, fan page, or Twitter account. video streaming websites are a shortcut to other social media in your online endeavors.